Public Transport Victoria is a very conservative government client. So we were pumped to launch this innovative and modern campaign, that resembled more of a music film clip than public service announcement. We won a hand full of awards, including a finalist at Cannes, but we were especially proud when the State Premier said this was “the best government work he’d ever seen”. As well as the case film, I’ve included the 60 second TVC and an additional case film for an activation that was a part of the campaign – The Longest Ever Encore.