‘Change It’ is the current brand platform for Monash University. It has spawned a number of award-winning campaigns and won our client ‘marketing campaign of the year’ at the international educational institution – The PIEoneer Awards. Our brand work for Monash is less about recruiting students and more about reputation – the better the rep, the more research grants and higher quality students. As a result of our work, Monash has jumped from 5th to 1st preference university for students. Here is the TVC that kicked it all off.
We worked directly with iconic Australian hip hop duo, A.B. Original on a bespoke track for our ad. It turned out so well it climbed the charts and was intrinsically linked to the Monash message. This is the case film explaining the use of music.
The body of work we’ve created over the years with Monash is someone I’m really proud of.